2019-2020 Undergraduate Catalog 
    
    Apr 19, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing (HB61)


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The Marketing Program is designed to provide the most appropriate education and skills for those who are currently working or who plan to work, after receipt of their degree. At the same time, it provides flexibility to fit into a bachelor’s degree in Marketing for students who plan to immediately transfer to a four-year college.

General Education Core course listings and definitions appear on General Education Core . Placement testing will determine the sequencing of courses. Additional courses may be required.

Curriculum


Program Requirements


Competency Requirement


Aesthetic Dimensions/Written Communication Credits: 3


Continuing Learning and Information Literacy/ Ethical Credits: 3


Critical Analysis and Logical Thinking/Written Communication Credits: 3


Historical Knowledge and Understanding Credits: 3


Oral Communications Credits: 3


  • Click here on the requirement name   to expand the list of courses then select any course listed

Quantitative Reasoning Credits: 3


Scientific Knowledge and Understanding Credits: 3-4


At least one Scientific Knowledge and Understanding OR Scientific Reasoning course must have a lab component.

Scientific Reasoning Credits: 3-4


At least one Scientific Knowledge and Understanding OR Scientific Reasoning course must have a lab component.

  • Click here on the requirement name   to expand the list of courses then select any course listed

Social Phenomena Credits: 3


Written Communication Credits: 3


Program Outcomes


 

Total Credits: 61-62


Any given course may only be used to satisfy one of the competency areas even if it is listed under more than one.

1 Prefer BMG* H202 - Principles of Management  

2 Selection in Consultation with Business Division Faculty Advisor

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