2019-2020 Undergraduate Catalog 
    
    Jan 25, 2021  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BMK* H216 - Internet Marketing


Credits: 3
Develop a working knowledge of the World Wide Web as a marketing vehicle providing fast/efficient electronic commerce and the ability to manage the Internet marketing process for a small to medium-sized business enterprise. Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify/segment customers to provide sales force attention, customer service activity, and ordering. Electronic Commerce Marketing Principles will prepare a student to intelligently apply the Marketing Mix disciplines and concepts to a company’s products/services in order to effectively prepare and execute “Marketing Plans” participating in the growing “electronic commerce” segment of business.



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