2019-2020 Undergraduate Catalog 
    
    Jan 24, 2021  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BMK* H201 - Principles of Marketing


Credits: 3
This course deals with the marketing function of the firm primarily from the management standpoint. Topics include marketing strategy, new products, channels of distribution, pricing, and promotion. The function of the marketing institution in economic and social context is considered.



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