2020-2021 Undergraduate Catalog 
    
    Mar 28, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Electronic Commerce (HJ63)


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The world of Marketing is undergoing great change driven by the “Internet - Electronic Marketplace.” The Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify customers and provide salesforce attention, customer service activity, and ordering. This short-term certificate is designed to provide you with the basic electronic commerce skills to effectively prepare and execute electronic commerce “Marketing Plans.” The critical skill areas emphasized are: the understanding of marketing, customer service capabilities, sales skills, computer expertise in electronic commerce, verbal and written communications abilities, and logical analysis problem-solving.

Curriculum


Program Outcomes


 

Total Credit Hours: 15


1 A proficiency in computer skills is required and encompasses Windows, electronic spreadsheet, database applications and the Internet. This can be satisfied by work experience in these programs, a Web Page Design Certificate, a Webmaster Certificate, successful completion of CSA* H105 - Introduction to Software Applications  (or similar course), or permission of the Chair of the Management Department or Division Director.

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