Program Outcomes - (HB61)

Upon successful completion of all program requirements, graduates will be able to:

1. Identify and develop solutions to marketing issues required to meet customers’ needs.
2. Develop a marketing plan containing effective marketing vehicles.
3. Apply the concepts of “Total Quality Management.”
4. Apply the concept of “Total Customer Service” and function as a customer service representative.
5. Apply market research methodologies to the business marketing issues.
6. Apply the Sales and Customer Service Process to the business’ needs.
7. Prepare marketing material to include: sales literature, customer proposals, point-of-sale literature, and promotion plans for the consumer, trade and sales force.
8. Possess the following computer skills: database management, wordprocessing, internet marketing, desktop publishing, and sales and customer service information systems configuration.
9. Communicate clearly both verbally and in writing.