2021-2022 Undergraduate Catalog 
    
    Jun 25, 2022  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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BMK* H201 - Principles of Marketing


Credits: 3
This course deals with the marketing function of the firm primarily from the management standpoint. Topics include marketing strategy, new products, channels of distribution, pricing, and promotion. The function of the marketing institution in economic and social context is considered.



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